Our values

Matters near & dear to our hearts

• Reliability

  We're here to stay and you can rely on us. We're proud of our products and everything they contain; from the natural and organic ingredients, to the packaging that wraps them.

  "You are what you eat" they say, but this also rings true for the products you use on your body and hair.

  Our customers deserve the very best, full stop. That’s why we take no chances with regards to quality. We take product quality so seriously that we want to do more than just promise good quality - we want to make sure to keep those promises. To do so, we test our products at Eurofins, an independent third party laboratory. Eurofins is a recognized independent laboratory that conducts in-depth analyzes to ensure that all produced products meet our standards. As a result, we can confidently claim that our products fulfil the highest quality standards, and do not contain harmful or unwanted chemicals.

• Sustainability & transparency

  We do our absolute best to include sustainability into every process of our company. It's our guarantee to you. Whether it concerns the choice of partners, production decisions, shipping policies or internal matters, we believe that sustainability is the only way forward.

  We also think it’s important to be transparent about our day-to-day activities. In all we do, we wish to stand at eye level with our customers to give you important insights into our business processes and principles. This provides us with credibility, and you with a closeness to us as a brand.

  To provide a framework for our sustainability and transparency efforts, we work with the United Nations’ Sustainable Development Goals, which aim to achieve a more sustainable future for all. More specifically, we have decided to focus on the following SDGs: responsible consumption and production (goal 12), climate action (goal 13) and clean energy (goal 7).

  
• Certified organic products

  The large majority of our products contain natural ingredients stemming from pure raw materials, for which we obtained organic certification. We truly believe this makes a difference! Organic resources improve both the quality of our products and your health.

  Using ingredients that you can recognize, pick in nature and eat without having to fear for your well-being is something we all prefer when it comes to cooking. But the substances we ingest through supplements, put on our scalp or use to wash our hair also enter your body and can affect your health! That’s why we believe in selecting the purest and organic ingredients wherever possible.

  Most of our products are certified as COSMOS Organic by the Ecocert Greenlife agency, a well-recognised European certification for cosmetic products. When a product is COSMOS Organic certified, you as a consumer can always check the exact percentage of the ingredients that are of natural origin and organic. As a minimum to obtain certification, a product must have at least 95% natural ingredients, as well as at least 95% natural organic oils. Additionally, at least 10% of rinse-off, and 20% of the leave-on ingredients must be organic.

  COSMOS Organic ensures that all ingredients are produced responsibly and with respect. Therefore, you can be sure that products with this certification were produced under conditions that take into account both the environment and people (e.g. employees). There’s more: the certification also ensures that product packaging has been responsibly developed according to all applicable regulations. You can read more about the COSMOS Organic Standard here.

  
• Certified vegan products

  We strongly believe that neither animals nor humans should suffer for beauty! The large majority of our products are certified vegan, and those that are not certified are still produced under 100% vegan conditions without the use of animal ingredients or testing.

  We have decided to take a firm stand on this matter. As a company, we strive to make a difference to the quality of life of animals, the environment, and your hair health — the only way to do this is by going all the way.

  Vegan values are strict, which is why we decided to get a large proportion of our products certified by The Vegan Society and labelled with The Vegan Trademark, a recognised international certification for authentic vegan products used around the world.

  In order to obtain The Vegan Trademark certification, a product must not contain any animal ingredients, and no animal testing of any kind may have been used in the manufacture of either the product or the ingredients. In addition, it must be clearly stated whether the product contains genetically modified organisms (GMOs), and if they do, no animal genes or substances must have been used. Last but not least, the product must be produced without any risk of contact with animal ingredients or products.

  
• No harmful or unwanted chemicals

  Unfortunately, there are many ingredients that do more harm than good in cosmetic products. Naturally, we have chosen to avoid them altogether in our products. Beauty should never come at the expense of health!

  We use no harmful or unwanted chemicals in Hairlust products. In other words, we say no to parabens, phthalates, sulfates and allergenic fragrances.

• Recycled materials

  We care about the origin of the material we use in our packaging and the impact it has on the planet. That's why we use recycled material (PCR) in our product packaging to give used materials a new life.

  We are a proud business partner of Plastic Change, a Danish environmental organisation fighting for a world without plastic pollution. We support a future without plastic pollution and join the fight for a waste-free society where plastic is reused again and again. We should all use less and better plastic for the benefit of the environment, climate and health.

  All our product packaging is 100% recyclable, whether it's plastic, cardboard or glass. We really hope that our customers follow the movement and help us by recycling packaging properly.

• Climate neutrality

  We are very conscious of our impact on the climate and are constantly trying to improve. Since the start of Hairlust, we have focused on minimising our climate footprint as much as possible. In 2021, we have decided to go the extra mile by fully offsetting our CO₂ emissions in order to become climate neutral. We do this by planting trees and supporting non-profit organizations (NGOs) that are undertaking comprehensive climate initiatives around the globe through direct donations. Examples of projects we support are a project in Honduras that provides people with fuel-efficient stoves, rainforest preservation projects, and a major project promoting renewable energy in Thailand. It's no secret that every person and business has an impact on the climate in some way. We produce hair care products, and ship the products to our customers. In that process, there are many processes that can be worked on to reduce the climate footprint. For example, we have moved the majority of our production to Denmark in order to be close to our customers. We carefully select our raw material suppliers based on responsible principles and always consider distances and delivery methods.

  You can read more about how we work with our climate projects here.

• No allergenic fragrances

  Although we use fragrance in some products, we're always sure to only use all-natural fragrances that are dosed in small quantities. As a result, we do not use any of the official 26 allergenic fragrances. Since good hair care routines should not compromise your health, we’re committed to making sure our products are hypoallergenic. Once again, you can feel confident in your choice of Hairlust for natural hair care.