Adds protein to the cuticle layer of hair strands to strengthen and reduce damage.
Protein Repair™ Hair Mask
About the product
Does your hair need protein? Damaged hair in need of protein restoration may lose its elasticity or feel gummy and sticky. Severe breakage and shedding are other signs of protein-deficient hair.
That’s where Protein Repair™ Hair Mask comes in! This protein treatment for hair adds protein to the cuticle layer of your hair strands to diminish breakage and provide long-lasting strength. This well-balanced, nutrient-rich protein hair mask also imbues the hair with potent antioxidants that protect hair against future damage.
With regular use, Protein Repair™ Hair Mask reduces split ends by up to 20%*.
How it works
This innovative protein treatment for hair uses a combination of active vegan micro-proteins to rebuild compromised hair fibers. Hair is stronger and healthier-looking, with diminished split ends and breakage.
With this repairing treatment for hair, you don’t need to worry about the balance of moisture and protein in your hair. Why? Because we added in Aquaxyl™, a sugar-derived compound that provides lightweight moisture to counteract the occasional drying effects of protein.
We also formulated this protein treatment for hair with plenty of antioxidants to prevent further damage to the hair. For best results, we recommend using this protein hair mask every two to three weeks, depending on your hair’s condition.
Protein Repair™ Hair Mask is free from paraben, silicone, and sulfate.
*These studies have been conducted by BASF. For more information about the studies, visit www.personal-care.basf.com, www.ashland.com or www.carecreations.basf.com.
Benefits
Paraben, silicone & sulfate-free
Made in Denmark
COSMOS Organic Certified
Vegan Society Certified

Key ingredients
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This sugar-derived compound provides deep (yet lightweight) moisture for the hair, skin and scalp. By preventing water loss through evaporation AQUAXYL™ helps the hair and scalp to maintain their moisture for 8+ hours.
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Cloudberry provides moisturizing and soothing benefits for dry, damaged hair and irritated scalps. Cloudberry extract is also a potent source of protective antioxidants like vitamin A, C, and E.
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Hydrolysed protein extracted from yeast, which reconstructs key proteins in hair follicles resulting in stronger and healthier hair. Helps to reduce hair loss, with studies indicating a significant improvement in hair’s fullness and shine after 90 days use! (Ashland Studies)
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Derived from plants, the protein in Gluadin® Kera-P LM serves as an effective alternative to keratin, offering deep micro-penetration to reduce hair surface damage and promote lasting strength. Enriched with hydroxyproline, a vital element in collagen synthesis, it acts as a moisturizing and restructuring agent for both skin and hair.
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Glucose has humectant properties that provide lightweight hydration for hair and scalp. Glucose also helps to cut down on static electricity in hair.
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Our plant-derived glycerin has humectant properties, which means that it locks moisture into the hair for long-term hydration.
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Loaded with antioxidants, enzymes, minerals, amino acids, nutrients, and vitamins that allow moisture and nourishment to penetrate deeply into the hair shaft. Aloe vera is also an excellent source of protective antioxidants that defend hair against damaging environmental aggressors.
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This moisturizing ingredient is a rich source of vitamin A, E, polyphenols, and essential fatty acids that deeply nourish hair. Plus, shea butter has a high content of cinnamides, which regenerate and protect hair and skin from external factors, such as UV rays.
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This lightweight oil replenishes parched hair with essential fatty acids, which helps hair retain its moisture over time. Sunflower seed oil is also an excellent source of vitamin E, a potent antioxidant that provides natural sun protection.
How to use
Apply this protein treatment for hair after shampooing. Evenly distribute a generous amount of product to towel-dried hair and comb through. Let it work for 5-10 minutes, then rinse out. Also, it’s important to note that a protein treatment for damaged hair should always be followed up with a conditioner. We recommend Split Fix™ Conditioner.
We recommend using a repairing boost of protein for hair every two to three weeks, depending on your hair’s condition.
Customer reviews
Kimmie Jean Schmidt
"I had cut my hair really short to start from the beginning with my hair. It wouldn't grow back and I had lost hope about getting long hair. Hairlust has saved my hair and it's finally growing again. After 3 years I'm still using Hairlust."
*Results may vary from person to person.
Anonymous
"My hair is healthier than ever before. My hair has become stronger, grown a lot and feels nice and smooth."
*Results may vary from person to person.
Anonymous
"I have used the products only a couple of times but the difference is clear. My hair feels and looks healthier. The smell is lovely and Hairlust has become a huge hit."
*Results may vary from person to person.
Cellina Martinna
"I have never had as healthy hair due all to the chemical treatments, and my hair has never grown as fast either. During the past 4 months with Hairlust a huge change has happened! I think it's crazy how much my hair has grown. It has never been as fast before."
*Results may vary from person to person.
Kimmie Jean Schmidt
"I had cut my hair really short to start from the beginning with my hair. It wouldn't grow back and I had lost hope about getting long hair. Hairlust has saved my hair and it's finally growing again. After 3 years I'm still using Hairlust."
*Results may vary from person to person.
Anonymous
"My hair is healthier than ever before. My hair has become stronger, grown a lot and feels nice and smooth."
*Results may vary from person to person.
Anonymous
"I have used the products only a couple of times but the difference is clear. My hair feels and looks healthier. The smell is lovely and Hairlust has become a huge hit."
*Results may vary from person to person.
Cellina Martinna
"I have never had as healthy hair due all to the chemical treatments, and my hair has never grown as fast either. During the past 4 months with Hairlust a huge change has happened! I think it's crazy how much my hair has grown. It has never been as fast before."
*Results may vary from person to person.





Frequently asked questions
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Does my hair need protein?
Hair is made of a protein called keratin. After too much exposure to heat damage, pollution, and more, that keratin begins to break down. There are a few tell-tale signs that your hair needs more protein ASAP:
- Your hair feels gummy or sticky
- Your hair has lost its elasticity
- Your hair is breaking off or shedding
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How often should I use a protein treatment for hair?
Protein is critical for healthy hair, but adding too much protein can harm your hair. For best results, we recommend using a protein treatment for hair every two to three weeks, depending on your hair’s health.
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How can I optimize my results?
Protein Repair™ Hair Mask works best when paired with:
- Split Fix™ Shampoo and Conditioner. This cleansing duo is formulated with moisturizing and strengthening ingredients that complement this repairing protein treatment for hair.
- For extra hydration, try our Moisture Hero™ Pre-Shampoo Hair Balm.
Featured in
"The reviews of these organic (miracle) products from Denmark don’t lie."
Vogue
"It's just easy! You can't discuss the contents - it just works!"
ChriChri
"The hair gets renewed strength and stays on the head instead of ending up on the hair brush."
Alt for Damerne
"Hairlust is serious when it comes to hair and has taken hair care to the next level."
Elle
"Any hair care routine should contain Hairlust."
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