Sulfate-free, low-poo shampoo for curly hair that gently wash away build up and excess sebum.
Curl Crush™ Shampoo
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About the product
Unleash the full potential of your curls with Curl Crush™ Shampoo—a non-drying, sulfate-free shampoo for curly hair that gently cleanses without stripping. Specially formulated for wavy, curly, and textured hair, this low-poo clarifying shampoo removes buildup while delivering lightweight moisture to define and refresh your natural curl pattern.
What’s the secret? A powerful fusion of vegan micro-proteins from rice, nourishing bamboo extract, and a deeply moisturizing blend of organic aloe vera, ginger, and açaí. This active botanical complex works to reconstruct, moisturize, and smooth dry, frizzy curls, leaving them soft, shiny, and full of bounce.
How it works
Say goodbye to harsh shampoos. Curl Crush™ Shampoo is a low-poo sulfate-free shampoo designed specifically for curly hair. Made with 99.3% natural origin ingredients, it delivers a gentle yet effective cleanse, removing product buildup and impurities while preserving the natural oils your curls need to stay healthy, hydrated, and defined.
Glycerin and inulin provide deep, long-lasting hydration to curls—without weighing them down or causing buildup. To enhance strength and resilience, Protectagen™ (a potent complex of hydrolyzed rice proteins), bamboo extract, and açaí extract work synergistically to penetrate deep into the hair shaft, helping to rebuild and strengthen damaged strands. This powerful trio visibly improves hair structure and health, enhances resistance to breakage and split ends, and stimulates proteins linked to stem cell activity—helping to optimize the hair growth cycle for fuller, more vibrant curls.
A sulfate-free shampoo for curls, free from silicones, drying alcohols, mineral oils, and parabens. This low-poo, Curly Girl Method-approved formula is gentle yet effective for all curl types—no matter your routine.
Benefits
For all curl types
The Curly Girl Method approved
Paraben, silicone & sulfate-free
Made in Denmark
COSMOS Organic Certified
Vegan Society Certified

Key ingredients
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Our plant-derived glycerin has humectant properties, which means that it locks moisture into the hair for long-term hydration.
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A natural prebiotic fiber typically derived from plants like chicory root or agave. While commonly known for its gut health benefits, it's also used in haircare for its hydrating and smoothing properties.
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This soothing ingredient provides lightweight hydration to parched and frizzy curls. With a high antioxidant content, aloe vera protects the hair from damaging environmental factors like UV rays and air pollution.
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This superfruit is a concentrated source of potent antioxidants that moisturize and protect curls.
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Bamboo stands out as one of the world's fastest-growing plants, with certain species reaching an impressive growth rate of over 60 cm per day. Not just a rapid grower, bamboo serves as an exceptional source of minerals including silica, calcium, phosphorus, potassium, and iron. Its remarkable silica content, comprising up to 85 percent, holds significance for hair and skin health.
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Derived from the rhizome of the ginger plant (Zingiber officinale). Known for anti-inflammatory and antioxidant properties, it soothes and protects skin and hair.
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This hydrolyzed rice protein penetrates deep into the hair shaft to rebuild and strengthen damaged hair. Protectagen™ visibly improves the hair’s structure, health, and appearance. Hair is more resistant to split ends and breakage (Studies by Ashland).
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Pullulan, a polysaccharide naturally derived from the fermentation of starch by the fungus Aureobasidium pullulans, forms a protective film on hair. This film provides definition and guards against frizz. Pullulan dissolves in water, eliminating worries about product build-up.
How to use
Massage Curl Crush™ Shampoo into wet hair, rinse well. If necessary, repeat this step to initiate the foaming process. Follow with Curl Crush™ Conditioner. Use your fingers to squeeze and detangle the hair well before rinsing out.
Use Curl Crush™ Shampoo weekly. In between shampoos, co-wash (conditioner wash) to refresh curls. For a more clarifying cleanse, use Scalp Delight™ Detox Scrub to remove build-up and residue. For extra curl definition, pair with Curl Crush™ Defining Cream.

Frequently asked questions
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Does it work for all hair types?
Curl Crush™ Shampoo works for all curly hair types, from wavy to coily. Specifically, the product works best for hair types 2A-2C, 3A-3C, and 4A-4C.
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Is this product Curly Girl Method (CGM) friendly?
The Curly Girl Method is a special hair care routine designed to improve the health and definition of curly hair. Not familiar with it? Check this post and learn how to do the Curly Girl Method!
The Curly Girl Method recommends avoiding products that contain sulfates, drying alcohols, silicones, mineral oils, or parabens. Curl Crush™ Shampoo is a Curly Girl Method-approved clarifying shampoo for curly hair because it is formulated without all of these damaging ingredients. However, you do not need to follow the Curly Girl Method to benefit from using this clarifying shampoo for curly hair.
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How can I optimize my results?
We designed our collection of curly hair products to make the best of your curls. No frizz, no dryness, no greasiness – just well-balanced and defined curls.
We recommend using Curl Crush™ Shampoo with the other products in our curly hair collection:
- Curl Crush™ Conditioner to condition and hydrate dry curls.
- Curl Crush™ Co-Wash to gently co-wash and nourish curls.
- Curl Crush™ Hair Mask to provide deep hydration and strengthening once per week.
- Curl Crush™ Defining Cream to style and define curls.
To achieve the best results with Curl Crush™ Shampoo we recommend to follow The Curly Girl Method.
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